Funded by:

Project Name: Global Book

Project Code: 2023-C16i02-14 – 7158

Incentive system: "Internationalization via E-Commerce"

Main Objective: Development of support services for the internationalization processes of SMEs

Intervention Region: Center

Beneficiary entity: Direct Book - Agência de Viagens, Lda

Approved on: 04/10/2024

Start date: 01/10/2024

Completion date: 30/09/2025

Total eligible cost: 69.800,00€

Funded by: European Union and RRP – Recovery and Resilience Plan – €34,900.00

Project Description

In a market as competitive and global as the internet, Direct Book seeks digital excellence. With this project, she intends to focus on her digital marketing strategy of being present on international platforms specialized in tourist accommodation.
The international marketing of services provided in Portugal must be done on platforms with a high volume of traffic from potential customers.
An institutional website is also a powerful tool for the company to convey its image and values. The intention is, with such a tool, to disseminate content properly positioned in search engines.

Expected Results / Objectives

• Creation of an institutional website as an instrument to convey the company's image and values
• Dissemination of content properly positioned in search engines
• Increase in online traffic and brand recognition using Digital Marketing actions
• Increased brand and product recognition in identified markets, namely the Spanish and North American markets
• Creation of our own online store and introduction of new features, as a means of approaching our target audience
• Combination of online and offline distribution channels to attract new customers and markets